TY  - BOOK
TI  - Business-to-business marketing: how to understand and succeed in business marketing in an emerging Africa 
SN  - 9780367201470 (hardcover)
AV  - HF5415.1263 .B873 2021
U1  - 658.8/04 21
PY  - 2021///
CY  - Routledge, New York
KW  - Industrial marketing
KW  - Management
KW  - Marketing
KW  - Planning
N1  - This book is an adaptation of a successful french text; "Including the book in ... series on Profitable marketing relationships"--P. xv; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/bios/hol051/2002073547.html
UR  - http://www.loc.gov/catdir/toc/fy042/2002073547.html
UR  - http://www.loc.gov/catdir/description/hol032/2002073547.html
ER  -