Business-to-business marketing :  how to understand and succeed in business marketing in an emerging Africa / 
Richard Afriyie Owusu ... [et al.]. 
 - Routledge ;  New York :  2021. 
 - xxxiii, 283 p. :  ill. ;  26 cm. 
 - Profitable marketing relationships series. .
<br/><br/> This book is an adaptation of a successful french text.  "Including the book in ... series on Profitable marketing relationships"--P. xv. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780367201470 (hardcover) 
<br/><br/><label>LCCN: </label>2002073547 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing.<br/>Industrial marketing--Management.<br/>Marketing--Planning.
<br/><br/><label>LC Class. No.: </label>HF5415.1263  / .B873 2021 
<br/><br/><label>Dewey Class. No.: </label>658.8/04