TY - BOOK AU - Babin,Barry J. AU - Steve D'Alessandro,Ben Lowe AU - Hume Winzar,William Zikmund TI - Marketing research SN - 97801170438964 (alk. paper) AV - HF5415.2 .M375 2020 U1 - 658.8/3 23 PY - 2020///] CY - New York PB - Cengage Learning KW - Marketing research KW - fast KW - Marketingforschung KW - gnd N1 - Includes index ER -