TY  - BOOK
AU  - Podnar,Klement
TI  - Corporate communication: a marketing viewpoint 
SN  - 9781138804708 (hardback)
U1  - 658.4/5 23
PY  - 2015///
CY  - Abingdon, Oxon, New York, NY
PB  - Routledge, Taylor & Francis Group
KW  - Communication in organizations
KW  - Corporate culture
KW  - Corporate image
KW  - Organizational behavior
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -