Podnar, Klement. <br/><br/>
Corporate communication :  a marketing viewpoint / 
Klement Podnar. 
 - vii, 225 pages ;  25 cm 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781138804708 (hardback) 9781138804722 (pbk.) 
<br/><br/><label>LCCN: </label>2014016817 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in organizations.<br/>Corporate culture.<br/>Corporate image.<br/>Organizational behavior.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label> / .P625 2015 
<br/><br/><label>Dewey Class. No.: </label>658.4/5