TY  - BOOK
AU  - ANG,Lawrence
TI  - Principles of integrated marketing communications
SN  - 9781107649187 
AV  - HF5415.12 .A54 2014 
PY  - 2014///
CY  - Melbourne VIC, Australia
PB  - Cambridge University Press
KW  - Communication in marketing
KW  - Marketing
KW  - Technological innovations
N1  - Includes bibliographical references  and index
ER  -