Kotler,Philip <br/><br/>
Marketing management/ 
Philip Kotler 
 - 15th ed. 
 - Boston :  Pearson Education,  2016 
 - 136 p.:  ill.; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781292092621 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13 .K68 2016