TY  - BOOK
AU  - Wilson,Richard M.S.
AU  - Colin Gilligan
TI  - Strategic marketing management: Planning, implementation & control
SN  - 9.780750659383
AV  - HF 5415.13 .W547 2007  
PY  - 2005///
CY  - New York
PB  - Elsevier
KW  - Approaches to customer analysis
N1  - Includes index
ER  -