Wilson,Richard M.S. <br/><br/>
Strategic marketing management :  Planning, implementation & control/ 
Richard M.S Wilson.  
 - 3rd ed.  
 - New York :  Elsevier,  2005. 
 - x, 867 p. :  ill.; 
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9.780750659383 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Approaches to customer analysis 
<br/><br/><label>LC Class. No.: </label>HF 5415.13 .W547 2007