Mcquail Denis <br/><br/>
Audience Analysis : 

 - London:  Sage publications,  1997. 
 - 166 p. : 
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>761910026 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass Media-audience 
<br/><br/><label>LC Class. No.: </label>P 96 .A83 M39 1997