TY  - BOOK
AU  - Roger, Palmer 
AU  - Juanta cockton
AU  - Graham Cooper
TI  - Managing Marketing: marketing sucess through good management practice 
SN  - 9780750668989
AV  - HF5415.13 .P2007 
PY  - 2007///.
CY  - USA
PB  - Elsevier
KW  - marketing
N1  - Includes index
ER  -