TY  - BOOK
AU  - David W.Cravens 
AU  - Nigel F.Piercy
TI  - Strategic marketing
SN  - 97800712633551
AV  - HF 5415 .135C72 2007  
PY  - 2007///
CY  - New York
PB  - McGraw hill
KW  - Marketing
N1  - inludes index
ER  -