David W.Cravens  <br/><br/>
Strategic marketing / 
David, W Cravens. 
 - 9th ed.  
 - New York:  McGraw hill;  2007. 
 - 784 p. : 
<br/><br/> inludes index  
<br/><br/><label>ISBN: </label>97800712633551 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>LC Class. No.: </label>HF 5415 .135C72 2007