Ryan, William T.

A guide to marketing / William T. Ryan. - Homewood, Ill. : Learning Systems Co., c1981. - x, 326 p. : ill. ; 21 cm. - Irwin publications for professional development .

"An adaptation of material previously published in a programmed learning aid (PLAID) entitled Principles of marketing. Includes index.

0256025762 (pbk.)


Marketing.

HF5415 / .R9

658.8