Advertising and integrated brand promotion / 
Thomas, C. O'guinn ...[et al.]. 
 - 5th ed 
 - United states :  South - western,  2009. 
 - xlii, 726 p. :  ill. ; 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0324569408 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising & integrated brand promotion
<br/><br/><label>LC Class. No.: </label>HF5821 .034 2009