Principles of marketing / 

 - 4th ed. 
 - Toronto :  Pearson education,  2011. 
 - 629 p.:  ill.: 
<br/><br/><label>ISBN: </label>9780558753627 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415 .M375 2011