Principles of advertising and brand management / 

 - Boston :  Pearson Learning solution,   2012 
 - 391 p.:  ill.; 
<br/><br/><label>ISBN: </label>9781256470267 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5823 .P756 2012