Evans, Joel R. <br/><br/>
Marketing / 
Joel R.Evans(et..al) 
 - 2nd Canadian ed 
 - Canada :  Prince Hall;  2000. 
 - xv, 391 p.: 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0130170178 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>LC Class. No.: </label>HF5415  /  .E86 2000