Sheehan, Kim.

Controversies in contemporary advertising / Kim Bartel Sheehan, University of Oregon. - Second edition. - xvii, 311 pages ; 24 cm

Includes bibliographical references (pages 279-302) and index.

9781452261072 (pbk. : alk. paper) 1452261075 (pbk. : alk. paper)

2013008875


Advertising.

HF5823 / .S4854 2014

659.1