Marketing :  real people, real decisions / 
Michael R Solomon ...[et al.]. 
 - New Jersey :  Prentice- Hall,  2001 
 - 587 p.:  ill.; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0130144274 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>LC Class. No.: </label>HF5415 .M3696 2001