Marketing Theory:  A student text/ 
Edited by Michael J Baker. 
 - Australia:  Thomson,  2000. 
 - vi, 313p.: 
<br/><br/> Includes bibliographical references 
<br/><br/><label>ISBN: </label>9781861525932 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5414 .M323 2000