TY - BOOK AU - Sullivan,Luke TI - Hey, Whipple, squeeze this: a guide to creating great ads T2 - Adweek series SN - 9780470190739 (pbk.) AV - HF5825 .S88 2008 U1 - 659.13/2 22 PY - 2008/// CY - Hoboken, N.J. PB - Wiley KW - Advertising copy N1 - Includes bibliographical references (p. [311]-321) and index UR - http://www.loc.gov/catdir/enhancements/fy0833/2008273257-b.html UR - http://www.loc.gov/catdir/enhancements/fy0833/2008273257-d.html UR - http://www.loc.gov/catdir/enhancements/fy0833/2008273257-t.html ER -