Sullivan, Luke.

Hey, Whipple, squeeze this : a guide to creating great ads / Luke Sullivan. - 3rd ed. - Hoboken, N.J. : Wiley, c2008. - xiv, 329 p. : ill. ; 23 cm. - Adweek series .

Includes bibliographical references (p. [311]-321) and index.

9780470190739 (pbk.)

2008273257


Advertising copy.

HF5825 / .S88 2008

659.13/2