Sullivan, Luke. Hey, Whipple, squeeze this : a guide to creating great ads / Luke Sullivan. - 3rd ed. - Hoboken, N.J. : Wiley, c2008. - xiv, 329 p. : ill. ; 23 cm. - Adweek series . Includes bibliographical references (p. [311]-321) and index. ISBN: 9780470190739 (pbk.) LCCN: 2008273257 Subjects--Topical Terms: Advertising copy. LC Class. No.: HF5825 / .S88 2008 Dewey Class. No.: 659.13/2