TY  - BOOK
AU  - Donovan Robert J.
AU  - Nadine Henley
TI  - Social Marketing: Principles and practice
SN  - 0957861753
AV  - HF 5415.12 .D66 2003 
PY  - 2003///
CY  - Melbourne
PB  - IP Communications
KW  - Social Marketing
N1  - Includes bibliographical references and index
ER  -