TY  - BOOK
AU  - Schultz,Don E.
AU  - Schultz,Heidi F.
TI  - Brand babble: sense and nonsense about branding 
SN  - 0538727144
AV  - HD69.B7S364 2004 
U1  - 658.827 21
PY  - 2004///
CY  - Mason, Ohio
PB  - South-Western/Thomson Learning
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -