TY  - BOOK
AU  - Wood Burk Marian
TI  - Essential guide to marketing planning
SN  - 9780273773634
AV  - HF5415.13 .W656 2007 
PY  - 2007///
CY  - New York
PB  - Pearson education
KW  - marketing planning
N1  - includes index
ER  -