Wood Burk Marian <br/><br/>
Essential guide to marketing planning/ 
Marian Burk Wood 
 - 3rd ed. 
 - New York:  Pearson education,  2007. 
 - xxiii,299p.; 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9780273773634 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing planning
<br/><br/><label>LC Class. No.: </label>HF5415.13 .W656 2007