Hutt, Michael D. <br/><br/>
Business marketing management:  B2B/ 
Michael D. Hutt, Thomas W. Speh. 
 - 11th ed. 
 - Mason, OH :  South-Western Cengage Learning,  c2013. 
 - xxx,428p.; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781133189565 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13 .H87 2013 
<br/><br/><label>Dewey Class. No.: </label>658.8