TY  - BOOK
AU  - Quelch, John A.
AU  - Christopher A. Bartlett
TI  - Global marketing management: a casebook 
SN  - 0324322844
AV  - HF1416 .G56 2006 
PY  - 2006///
CY  - Canada
PB  - Thomson , 
KW  - Marketing
N1  - Includes index
ER  -