Quelch, John A. <br/><br/>
Global marketing management :  a casebook / 
John A. Quelch  
 - 5th ed.  
 - Canada :  Thomson ,   2006 
 - viii, 680 p.: 
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>0324322844 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>LC Class. No.: </label>HF1416 .G56 2006