TY  - BOOK
AU  - McDonald Malcolm
AU  - ^d20101209 11:36:06^okorir
TI  -  Marketing Plans: How to Prepare them ,How to Use them 
SN  - 750683864
AV  - HF5415.13M9183 2007  
PY  - 2007///
CY  -  Londo
PB  - Elsevier, 
KW  - _Marketing
N1  - includes index
ER  -