Hughes, Arthur Middleton <br/><br/>
Strategic database marketing / 
Arthur Middleton Hughes  
 - 3rd ed. 
 - New York :  McGraw -Hill,  2006 
 - 437 p.:  ill.; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>007145750X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.12 .H843 2006