TY  - BOOK
AU  - Ward, Keith 
TI  - Marketing Finance: Turning marketing strategies into shareholder value
SN  - 750657707
AV  - HF5415.13 .W373 2004 
PY  - 2004///
CY  - Boston
PB  - Elsevier
KW  - Finance
N1  - Inludes index
ER  -