TY  - BOOK
AU  - Belch, George E. 
TI  - Introduction to Advertising & Promotion: : An Intergrated marketing Communications Perspective /  
SN  - 256136963
AV  - HF 5823 .B387 1995  
PY  - 1993///.
CY  - Chicago : 
PB  - Irwin , 
KW  - advertisement
N1  - Includes index
ER  -