Belch, George E.  <br/><br/>
Introduction to Advertising & Promotion:   An Intergrated marketing Communications Perspective /   
Belch George E. 
 - Chicago :   Irwin ,   1993.  
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>256136963 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertisement
<br/><br/><label>LC Class. No.: </label>HF 5823 .B387 1995