Harden, Leland. <br/><br/>
Digital engagement :  internet marketing that captures customers and builds intense brand loyalty / 
Leland Harden and Bob Heyman. 
 - New York :  American Management Association,  c2009. 
 - xii, 244 p. :  ill. ;  24 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780814410721 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Brand loyalty.
<br/><br/><label>LC Class. No.: </label>HF5415.12  / .H3663 2009