TY  - BOOK
AU  - Clow Kenneth E. 
TI  - Intergrated Advertising, Promotion, and Marketing Communications
SN  - 131405462
AV  - HF 5415 .123 .C58 2004  
PY  - 2004///.
CY  - New Jersey : 
PB  - Pearsopn Education , 
KW  - MARKETING
N1  - Includes index
ER  -