Clow Kenneth E.  <br/><br/>
Intergrated Advertising, Promotion, and Marketing Communications / 
Clow Kenneth E.  
 - New Jersey :   Pearsopn Education ,   2004.  
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>131405462 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 .123 .C58 2004