Wells William  <br/><br/>
_Advertising Principles & Practice /  
Wells William 
 - 
 - New Jersey : Prentice Hall, 2003  
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>13100428 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5823 .W455 2002