Bishop, Bill, 1957-

Strategic marketing for the digital age / Bill Bishop. - Lincolnwood, Chicago, Illinois, USA : American Marketing Association : NTC Business Books, 1998. - xvi, 252 p. : ill. ; 24 cm.

Originally published: Toronto : HarperCollins Canada, 1996.

Includes bibliographical references (p. 251-252).

0844234419

97049938


Internet marketing.

HF5415.12.B57 1996

658.8/00285