TY  - BOOK
AU  - Bagozzi, Richard P. 
TI  - Principles of marketing management
SN  - 574193359
AV  - HF 5415.13 .B34 1986  
PY  - 1986///.
CY  - Toronto
PB  - Science research associates, 
KW  - MARKETING
N1  - Includes index.
ER  -