Bagozzi, Richard P.  <br/><br/>
Principles of marketing management / 
Richard P.Bagozzi  
 - Toronto :  Science research associates,   1986.  
<br/><br/> Includes index.  
<br/><br/><label>ISBN: </label>574193359 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415.13 .B34 1986