TY  - BOOK
AU  - Li,Charlene
AU  - Bernoff,Josh
TI  - Groundswell: winning in a world transformed by social technologies 
SN  - 9781422125007
AV  - HC79.I55 L48 2008
U1  - 303.48/33 22
PY  - 2008///
CY  - Boston, Mass.
PB  - Harvard Business Press
KW  - Online social networks
KW  - Economic aspects
KW  - Information society
N1  - Includes bibliographical references (p. 247-263) and indexes; Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell
UR  - http://www.loc.gov/catdir/toc/ecip085/2007048659.html
ER  -