TY  - BOOK
AU  - Gilligan Colin 
AU  - Richard M.S Wilson
TI  - Strategic markerting planning/ 
SN  - 9781856176170
AV  - HF5415.13 .F548 2009 
PY  - 2009///
CY  - UK
PB  -  Elsevier .
KW  - Marketig
N1  - Includes index
ER  -