Gilligan Colin  <br/><br/>
Strategic markerting planning/  
Colin Gilligan;Richard M.S. Wilson. 
 - 2nd Ed.  
 - UK :   Elsevier .  2009. 
 - x, 552 p. : 
<br/><br/> Includes index  
<br/><br/><label>ISBN: </label>9781856176170 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketig 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .F548 2009