TY  - BOOK
AU  - Lenderman,Max
TI  - Experience the message: how experiential marketing is changing the brand world 
SN  - 07710552642
AV  - HF15.13. L46 2006 
U1  - 658.8/27 22
PY  - 2005///
CY  - New York, N.Y.
PB  - Carroll & Graf Publishers
KW  - Branding (Marketing)
KW  - Brand choice
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy0830/2007274049-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0830/2007274049-d.html
ER  -