Lenderman, Max. <br/><br/>
Experience the message :  how experiential marketing is changing the brand world / 
Max Lenderman. 
 - New York, N.Y. :  Carroll & Graf Publishers,  2005. 
 - 312 p. ;  22 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>07710552642 
<br/><br/><label>LCCN: </label>2007274049 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand choice.
<br/><br/><label>LC Class. No.: </label>HF15.13. L46 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8/27