TY  - BOOK
AU  - Tuckwell, Keith J.
TI  - Intergrated marketing communications: strategic planning perspectives 
SN  - 9780132199124
AV  - HF5415.123 .T82 2007 
PY  - 2007///
CY  - Toronto
PB  - Pearson Education
KW  - Communication in marketing
N1  - Includes index
ER  -