Tuckwell, Keith J. <br/><br/>
Intergrated marketing communications :  strategic planning perspectives / 
Keith J Tuckwell 
 - Toronto :  Pearson Education,  2007 
 - 440 p.:  ill.; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780132199124 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5415.123 .T82 2007