Contemporary advertising / 
William F. Arens...[at al.]. 
 - 11th ed. 
 - New York :  McGraw-Hill Irwin,  2008. 
 - xi, 712 p. : 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780073529912 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5821  .B62  2006